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Company: Southern Railway
Title: Why do they call me sunny south Sam? Because the sun shines most on the southern coast
Date: 1939
Description: The ever-popular 'Sunny South Sam' was a fictitious railway guard who first appeared in 1930. The face of Sunny South Sam was used over and over again to assure travellers that there was always a helpful person to assist them on their journey. He was a down-to-earth, jolly man who made travellers feel at ease. The introduction to one of his booklets states that " I'm no great shakes at literature, but what I write is sincere". He used colloquialisms whenever he could and sold the Southern's holiday booklet " Hints for Holidays" for "a tanner" rather than "6d", as used in other publicity.
Inv. No. 1978-8875
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