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Company: Southern Railway
Title: Southern Electric - A straight line home
Date: c.1935
Description: As services and facilities improved, it became possible to live well away from London and still commute comfortably. Much advertising was aimed at the commuter but the Southern Railway was also keen to promote off-peak travel by shoppers and theatre-goers. The image of the Southern Railway was transformed during these years. The slogan "Southern Electric" and a distinctive electric flash motif were used on stations, bridges and posters to advertise the new network.
Inv. No. 1996-7430
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